Top 8 Social Media Trends in 2023

February 28, 2023, 12:00 AM

In a short period of time, social media platforms have grown to become an essential part of our lives. Through carefully thought-out social media strategies, what first served as a way to remain in contact with loved ones quickly evolved into a conduit for brands and enterprises to interact with their target audience.  

Several social media trends have grown and changed over the years due to this medium's rapid growth. Keeping up with the intense competition requires firms to adapt to these new and emerging trends. Hiring a social media marketing company and developing solid social media strategies can be the first step. 

Consumer Sketch is India’s leading social media marketing company. Get ROI-driven social media marketing services. Contact us today 

8 Top Social Media Trends That Will Dominate in 2023 

Digital marketers must continuously be on the lookout for the next big thing due to developing technologies, constant feature changes, and shifting consumer behaviour. Never has it been more accurate to say that knowledge is half the battle.  

Social media trends are all the rage as people become more and more connected to each other. Social media platforms cover a major part of everyone’s life, and digital marketers are focusing on capitalizing on the trends that lead to better results.  

Here are the top social media trends to use in 2023.

1. AI Writing Tools

In order to help marketers and authors create rough drafts of ideas for written material, text generators like ChatGPT and are also growing in popularity. Whilst originality, creativity, and thought leadership cannot be replaced by AI, these traits are expected to become more prevalent in the years to come.

AI writing tools are simplifying the work of writers by providing them. While these tools have become quite popular, they will be used for inspiration. ChatGPT and AI tools will make the writing process more efficient and allow writers to create better articles.

2. Gated Content 

For a number of reasons, gated content has become more popular:  

  • Getting tired of seeing "recommended material" on social media feeds
  • Artists and brands want a closer relationship with their most devoted fans
  • Artists seeking a more permanent home for their work than the ever-evolving social media platforms
  • Creators who want to make money by providing their largest admirers with "exclusive stuff"  

Would this tactic bring back the excitement of social media material and newsletters, whether it be through the use of the Instagram Subscription function or switching to Substack?

3. Midway Storytelling

The idea of delivering a story midway rather than at the beginning is one trend we've noticed in 2022 which we predict will catch on in 2023. It's the perfect hook, whether you're dissecting a hot issue or giving a snippet that will make viewers stop what they're doing and want to play tag.  

The viewer is prompted to look a little farther to grasp what is happening by this narrative technique. Making someone feel just a little FOMO is a great approach to catch their attention. 

4. Short-Form Video

TikTok is a budding star, so it should come as no surprise that Instagram Reels and YouTube Shorts were successful. Every other social media platform will undoubtedly follow. Short-form videos enable creators to increase the number of people who see their long-form videos. 

Similar to halfway storytelling, this tactic works well to pique interest and entice viewers to watch pertinent long-form videos.  Also, given the potential for YouTube Shorts monetization in the future, companies are likely to invest more in this feature to reach a larger audience.

5. Customer Support via Social Media

Today, more and more companies are coming to social media to provide support and assistance to customers. They are utilizing platforms like Twitter and Facebook to connect with customers, interact, and let them know that they are available round the clock to offer support.  

These social media platforms are becoming portals of communication between customers and brands. It has become a way for customers to get instant responses from the company. Social media marketing services also publish helpful content that can provide indirect support to their customers.

6. Third-party Cookies are Going Away

It's true that cookies give marketers a fantastic tool to give users personalized content. So rather than being annoyed by cookies, consumers are more worried about their privacy. In fact, by 2024 Google plans to gradually remove third-party cookies from Chrome.  

Notwithstanding this, we can anticipate the implementation of additional privacy-focused policies beginning in 2023 and continuing thereafter. To attract more followers and gain their trust, brands may need to maintain customer privacy and openness on social media.

7. Investing in Influencer Marketing

Influencer marketing is king in 2023 and will stay that way for the foreseeable future. But, in the near future, there will be changes to the manner in which influencers and companies work together. 

Companies and influencers will now work together on a number of social media promotion pieces rather than just one. They will work just as hard to promote the content that these influencers produce. Larger companies are anticipated to work with niche bloggers and micro-influencers to make their marketing more inclusive and transparent.  

This implies that brands will exercise caution when selecting influencers and take action against imposters who thrive on phony followers.

8. Social Audio

Social media platforms that employ audio tools like VoIP systems to better connect via voice chat are referred to as using social audio.  The enthusiasm for social audio has been rising since Clubhouse began in 2020. Facebook introduced podcasts, Soundbites, and Rooms in 2021 to provide audio creators with new tools. 

Voice tweets on Twitter, Spaces, and LinkedIn's Audio Events also imply that this trend is only getting started. More than 74% of companies, according to Hootsuite, intend to invest in audio-only content in 2023. As an area with limited competition, this could be a fantastic step for companies looking to stand out. 


In 2023, a number of social media trends will be dominant and significantly affect both consumers and brands. It's imperative that you adopt these new trends if you want to leverage your business on social media and beat out the competition. It would be important for every social media marketing company to capitalize on these trends and provide the best results to their clients.

If you haven't started social media marketing for your business, now is the best time. Contact Consumer Sketch to discuss social media marketing plans for your business.

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