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Snapchat vs Instagram Stories

2/23/2022 11:11:00 AM

Social media is a creative tool to increase sales. It’s an easy way to reach out to your audiences and increase profit. However, with the increase in various social media platforms, it is difficult to choose the right one. It is all the more difficult when these platforms share the same features as ‘stories’.

Snapchat vs Instagram ‘Stories’:

  • Snapchat first launched the feature ‘Stories’. Later, Facebook also launched it through Instagram.
  • Both the platforms have designed the feature in the same manner that runs on pictures and videos and expires in the next twenty-four hours.
  • This very nature of the ‘stories’ makes people look for the new content with an urgency every day.
  • Instagram developed this feature over a period of time. It lacked the filters and stickers that Snapchat already offers.

Now both the platforms almost have the same features. It seems both of them copying each other in this race; if one adds a new feature the other follows it. Now it is difficult for users to choose any one platform. In this case, you can do this:

Things to do:

First, know your product and audiences well then search for your customers. For this demographics and customers’ time, like which app they use if you are targeting any specific audiences. This will save time. Now you can create creative content that can help you grab the attention of your customers.

If you want to choose any one platform then you need to understand how both the platforms feature this function.

What are Snapchat Stories?

It is assumed that Snapchat is not in trend but it has generate a significant number of users by 2020. Snapchat has 530 million active users and 210 million ‘’snaps” are created every day. According to the data, its users are 58% female and 40% male users. The largest age group users fall between the age group of 13-34 years.   

For creating story content Snapchat users get filters option before they begin to make the content. Here they can also set timers and add music in order to sync it with their content. Instagram users do not get this feature until the editing step. Snapchat offers a variety of popular music. For more creativity and fun it also offers stickers.

How to make the most use of Snapchat stories:

As the features suggest with Snapchat you can connect with younger customers. It is a fact that Instagram is in trend and many have left Snapchat for it. This also gives you an opportunity to create strong customers as there is less competition. Its Geofilters or Snapmap helps you to identify your local customers in order to gain more exposure.

For creative content ideas and advertising on Snapchat Stories, hire ConsumerSketch.in a digital marketing company Vadodara, India.

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What are Instagram stories?

Instagram has more than1 a billion users and it is the 4th most popular social media platform. On average, each Instagram user spends half an hour per day. It has 57% of females and 43% males.

It has 25-34 age group audiences. 500 million users use Instagram stories every single day and people make purchases on this platform. Instagram stories allow you to use features like Boomerang, Layout, Hands-Free, and Photo Booth.

Here you can make use of pre-made templates which are found under the option ‘Create’. While editing content you can add a timestamp, GIFs, etc.

How to make the most use of Instagram stories?

You can create permanent content through various ways like photos, videos IGTV Reels. Instagram stories help you complement other content. Its stories feed helps you promote posts. If you have noticed, it puts the stories in front which you often watch.

For this, your timeline is also important. Stories may help you to get customers’ instant feedback. With this, you can make the content as per your customers’ interests. It allows you to check analytics that Snapchat users miss.

To conclude

Social media marketing platforms matter. It helps you decide your audiences and content. It allows generating and holding them. If you find your audience on both the platforms and think that cross-content posting helps you in generating more profits then you can go for it. The best way is to create on Snapchat and save it later post it on Instagram.

For more creative content and advertising on Instagram Stories, contact Consumer Sketch for a digital marketing service in India.